Archive for category: COVID-19 Business Resources

During this unprecedented time in our country and state, businesses, non-profits, and units of government are experiencing extraordinary challenges in adapting to life during the COVID-19 pandemic.

Navigating a crisis often involves a multi-pronged approach of government relations expertise and a public relations strategy. Whether this unparalleled moment has brought new challenges to your organization or whether it’s a crisis that’s developed independently of the pandemic, Lockridge Grindal Nauen and Primacy Strategy Group’s experienced team of professionals is equipped to deliver for you.

The first step to addressing a crisis is to stem the tide. This could mean engaging with key government officials and developing a public relations plan that involves establishing one’s credibility with target audiences and taking a disciplined approach to communicating a specific message over the long-term.

Lockridge Grindal Nauen and Primacy Strategy Group’s teams in Minnesota, Washington, DC, and the broader Midwest can provide these services collaboratively among our professionals for clients who may require a varying mix of government relations and communications services.

Regardless of where we are, we continue working on behalf of our clients. Our team of government relations professionals and communications specialists remain ready and able to assist current and new clients with any needs they may have during this