Lockridge Grindal Nauen P.L.L.P’s communications and grassroots advocacy team’s well-respected professionals bring a broad range of experience focused on public affairs in the political realm. We represent trade associations, non-profits, and local governments helping them influence and engage decision-makers on their priorities through strategic communications and motivating advocates to take action through grassroots efforts.
The Lockridge Grindal Nauen (LGN) communications and grassroots advocacy team has experience running public relations and grassroots advocacy campaigns to influence elected officials in Minnesota as well as to move the needle with the public on issues impacting their lives and livelihoods.
Our communications team uses a variety of tools and strategies to elevate the needs of our clients – including through earned media, e-mails directly to legislators through our advocacy technology, and organizing “Day at the Capitol” events to ensure elected officials hear our message and our clients loud and clear.
Additionally, the LGN communications and grassroots advocacy team has experience with messaging in a wide array of policy issues including healthcare, education, transportation, commerce, public safety, workforce development, and local government.
As it relates to our work at the legislature, the LGN communications grassroots advocacy team plans and executes around 10 “Day at the Capitol” events each session. Our largest event included organizing 275 attendees to meet with legislators, committee chairs, and all four legislative leaders in a single day.
Recognizing that constituent-based communication is the most effective way to influence a legislator, we utilize our Voter Voice program for clients that allows for advocates to send a pre-written customizable message to their state representative and state senator to make their voice heard proposals coming before committees and the floor – including on changes to alcohol laws, scope of practice changes for healthcare professionals, and supporting funding for critical needs.
Our work running public relations campaigns to influence elected officials has included placing multiple opinion pieces in newspapers across the state, recruiting trade associations to join our coalition, placing calls from “grasstop” individuals into elected officials’ offices, and asking advocates to utilize social media to relay our message to targeted elected officials.
The LGN communications and grassroots advocacy team works collaboratively with the broader state government relations team and have a track record of success. Our large team has relationships in every corner of the state with a wide variety of constituencies that we use on our clients’ behalf.
We offer the following services:
The LGN communications and grassroots advocacy professionals work collaboratively with the broader state government relations team and have a track record of success. Our large team has relationships in every corner of the state with a wide variety of constituencies that we use on our clients’ behalf.
LGN’s communications and grassroots advocacy team services clients where political needs also require communications and grassroots advocacy support.
LGN’s team of professionals have years of experience running public relations and issue-based advocacy campaigns in the political realm. We work hand-in-hand with our broader state government relations team to navigate the legislature and apply pressure through media engagement and constituent-based advocacy so that we’re all hands are on deck and moving in a coordinated manner to achieve results for our clients.
The Primacy Strategy Group is a 50-50 joint venture with Lockridge Grindal Nauen and Synergetic Endeavors, a St. Paul-based consulting firm specializing in government affairs, public relations, and communications, regulatory affairs, and procurement to form the Primacy Strategy Group (PSG). This unique collaboration is at the intersection of all levels of government allowing our team to better serve our clients and successfully advocate on their behalf. We serve clients from across the United States at the federal, state, and local level.
